I spend a lot of money for gorgeous Aveda hair color and this shampoo does a great job of making it last.

And this is fake red-head approved. The ONLY shampoo I'll use after coloring.

I have been delighted with the results of using this shampoo, and so has my colorist. It keeps the reddish blonde highlights going strong and my brown base tone in. The smell and texture are nice, and it lasts a long time. Try it with the matching...

I get my hair cut and colored at an Aveeda salon. My hairstylist suggested I use this for the first two weeks or so after coloring, and every-other-shampoo until my next color. I color my hair auburn and I've had longer-lasting color since I started...

I love this shampoo. It not only smells wonderful, it gets your hair clean without stripping your color.

The all natural ingredients really preserve my color. Smell is wonderful. Love this product!

I had artificial blond hair for a long time, always was applied by a salon, but it was a good 4 years I had blond hair. Once I started going darker, I noticed my hair was not holding the color as long, even when using other salon shampoos and...

My stylist recommended that I buy this after I colored my hair. Usually I wouldn't spend the cash for a product like this BUT since I had a giftcard and was at a spa I decided to treat myself. I think some of these prices they put on the sight are for...

I love this shampoo! My hair is much silkier and shinier now that I have been using this shampoo. I also love the scent!

I've been using this shampoo for five years on my color-treated, dry hair. Really keeps my color from fading, and provides shine and body. I won't use any other shampoo.