A shampoo that helps straighten hair seems like a hoax, but this one appears to work. It made blow-drying my long waves into a straight style easier, although I did use the coordinating Smooth Infusion Conditioner, which seems to be key to getting the...

I have been using this shampoo and conditioner for over a year now and love it. I have short platinum blonde hair which needs to be recolored every 4/5 weeks and this is the only product that has made my hair feel soft dying platinum can be very...

I have very coarse and rough hair. I would have and have tried everything and was very satisfied with the results of this shampoo - pricey as it is. I am on my second bottle but found that the moisture it gave my hair was just what was lacking and also...

For all the girls that have big poofy curly nasty hair this is perfect for you! I tried it and saw a huge improvement the first time !

I bought the entire kit when it first came out. The shampoo and condition was a big plus along with the serum and gloss finish. The biggest selling point was the straightener that came in the kit. It was sooo easy to use and was well worth the price....

This shampoo truly lives up to it's name. I love the way it feels on my hair! As an added bonus, it's all natural as expected from Aveda!! BTW.. I used this shampoo on my two dogs for the first time and it works!!!!!! :)

Having very curly/wavy hair,the product helped straighten when using hair dryer...something I seldom use... It did however cure any frizzing.

This shampoo smells amazing and leaves hair shiny and soft. Combined with the Smooth Infusion conditioner and style prep, you have a winning combo. So delicious!!

works well on head and smells great

It smells wonderful and is a natural product.