This bleach isn't cakey after you mix it up like L'Oreal Super Blonde. It's very watery liquid and goes right through your hair. It also got me to platinum! with hardly any damage. Love it.

This bleach isn't cakey after you mix it up like L'Oreal Super Blonde. It's very watery liquid and goes right through your hair. It also got me to platinum! with hardly any damage. Love it. <3

I had used Clairol Xtreme F/X to bleach my hair for a number of years before I tried this. This will lighten your hair dramatically while leaving it soft and shiny. My hair is a medium brown and I keep it a medium ash blonde, so I have had a lot of...

For those who complained of it turning your hair orange/yellow, but very blonde at the roots. Perhaps it's because this is intended for "natural" hair color only. When applied over previously bleached/tinted hair, the color results will be different...

i am a 32 year old male with short medium brown hair. i have a lot of auburn undertones and colorists always have trouble bleaching out my hair. not with Born Blonde Maxi!! apply and 90 minutes later it is bright whitish blonde...i use Clairol's Born...

Loved it!

I liked this color and who cant trust a tride and true like clairol!

I really like this dye, but I have to agree on the point that it is difficult to work with. You have to make sure to get every strand and time it out correctly. I had medium-dark brown hair before this dye and came out with what my neighbors described...

I have been using this for some time. I was born a blonde and just need to lighten roots. This is great and it makes your hair soft and silky.

My prior hair color was jet black before I used this. I want a light blonde color but not platinum. I went to my local CVS & went in search for a bleach for dark colored hair. I came across this & read the details on the box & decided to give it a try....