I have a sensitive tooth and this toothpaste is the best to keep it under control even when eating hot or cold food. And if it's very sensitive I rub some on the tooth and it so effective and strong that it kind of "numbness" you feel around the gum...

I have had a problem eating fruit for years, after eating oranges etc the top of my teeth by the gum were extremely sensitive to brush, after using this toothpaste I am now able to eat fruit again. I think its worth the extra cost to be able to have...

Recommended by hygienist and not the cheapest or most expensive, but it seems to work ok